A literature review about the role of nutrition information in Research Paper

A literature review about the role of nutrition information in influencing consumer choice - Research Paper Example The pieces of information are inclusive of brand name, price and search attributes that are within a store. There is also set levels of importance given to the visual aids within the product as well as the factual information given. It has been found (Degeratu et al, 55: 2000), that the factual information, such as fat levels, nutritional levels and other measurements, are the most important determinant of what consumers decide to buy from a supermarket (Degeratu et al, 55: 2000). While the nutritional value that is available through information is known as the most important aspect for those buying food, there are also differences in the decision making process. The demographics and expectations from different sets of individuals determine what the most popular items are in supermarkets. For instance, young adults often consume snacks that don’t have the same levels of nutritional values. The decision to choose the snacks is based on the taste, satisfaction and trends that ar e a part of the snacks. It was found through a recent study (Cranage et al, 125: 2003), that there wasn’t a difference in nutritional value when choosing different snacks. Two snacks were given, one with higher nutritional value than the other. ... From these two studies, it can be seen that the nutritional information depicts choices between various types of groups. However, there is a difference in whether the responses are positive or negative as well as what influences consumers with the enjoyment of the food. Through another study (Edwards et al, 332: 2005), there was a question of how negative or positive information influenced those that were deciding to take specific types of nutritional foods. A group was assisted with the purchases that they made by being given information on the food. The information was specifically designed to cause a positive, negative or neutral statement about the food. After eating the food, the participants were given a survey to define the quality of food with nutritional value as well as taste and satisfaction. It was found that the negative information or beliefs about the food caused the participants to be influenced by the food chosen. However, if the food was chosen, despite the negative comments, it didn’t create a negative response after eating the food in satisfaction or the taste value associated with the food (Edwards, et al, 332: 2005). This particular study shows that the information before giving individuals a type of food can influence their decision to buy the food. However, it doesn’t influence the responses that are given after eating the food and making the determination necessary for their own understanding of quality. The attitudes and behaviors that are created from quality have some dependence on the nutritional information. However, there are also cultural and societal trends that begin to influence the choices of those that are buying different types of food

What higher food prices mean for both consumers and producers at your Essay

What higher food prices mean for both consumers and producers at your own country Which are the factors that drive the food prices higher What, and for whom, are the costs and benefits of such an increase - Essay Example Consequently, the producers’ increases food prices to the consumers so that they can manage continuous food production. This paper will discuss the impacts of increasing food prices to both the producers and consumers. Additionally, it will discuss the factors that drive the food prices high and what or for whom, the cost and benefits of such increase are. Increase in food prices may affect producers positively or negatively. High food prices may affect the demand of food negatively. When the food prices goes high, the demand may go low since consumers may decide to go for cheaper substitutes or may decide to entirely forego that kind of food. For instance, increase in soft juice prices, meat and juices reduce their consumption, since people will opt for alternative food that is cost friendly2. On the other hand, producers may benefit directly from the high prices of food since they will be making more profit. Food prices hikes due to increase in demand hence producers will be able to produce in bulk which will also earn them a lot of sales which in turn increases their profits. To the consumers higher food prices have detrimental effects since some people will be spending more money on food in such a way that they will not have money to spend on non-food items. People who are below average financially, might not afford some food if the prices are hiked hence they might opt to skip some meals which is dangerous to human health. Additionally, the chronic diseases will be in the rise since consumers cannot meet the required dietary needs3. Most people will buy food for general satisfaction without looking into the nutritional value of food. High food prices interfere with the consumer preference. If the consumers visits the market and find that the preferred food is expensive than usual, they shift their preference towards the