Defining Marketing Paper - 1008 Words

Marketing Paper Marketing an important part of the business organization, it is more than promoting and selling a product. Marketing is satisfying the changing needs of the customer. The very successful businessman Bill Gates can best sum this up when he said, Your most unhappy customers are your greatest source of learning . The purpose of this paper is to define marketing from at least two different sources, based on these definitions explain the importance of marketing in organizational success. Also, provide at least three examples from the business world of the importance of marketing to the organizational success. According too the American Marketing Association marketing is defined as: An organizational function and a set of†¦show more content†¦As one can see, the modern day definitions of marketing encompass more than promoting and selling a product. They could be compared with the four Ps (product, place, promotion and price), which are normally used to describe the process of marketing. However, the concepts of marketing, production, product, selling, and society marketing give another view into the difficult and never ending process of marketing. Modern marketing includes increased social responsibility and environmental awareness, which may include tackling the problems of pollution and the exposure of non-renewable resources. Modern day businesses are under pressure to adopt this marketing approach, in order to become more socially responsible. This approach not only focuses on fulfilling the customers want-satisfaction, but also satisfying society. An example of the integration of information technology into the market place is that more and more, new technology appears to be focusing on the addition of value. On an individual level, for example, the marketer may use the technology to make himself more accessible to the consumer thus adding to his service levels. A company may realize added value by investing in expensive multimedia kiosks, which introduce the subject of interactive marketing. AnotherShow MoreRelatedDefining Marketing Paper1010 Words   |  5 PagesRunning head: DEFINING MARKETING PAPER Defining Marketing Paper Bonnie Garcia University of Phoenix Marketing is an important part of the business organization; it is more than just promoting and selling a product. Marketing is gratifying the changing needs of the customer. This can be best summed up by the very successful businessman Bill Gates when he quoted, Your most unhappy customers are your greatest source of learning . The purpose of this paper is to defineRead MoreDefining Marketing Paper837 Words   |  4 PagesMarketing Marketing is in a part of everyone’s daily lives. 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Photography Art Medium For The Imagination - 887 Words

When photography first began, it was recognized as a medium in which one could capture and preserve a moment in time. Photography was seen as the revolutionary way to document reality; events, places, and people. Soon, though, artists got their hands on cameras and shifted the way in which photographs were interpreted. No longer was photography only a tool to create images of the embodied world, but it became an art medium for the imagination, just the same as paint and pastels. The once honest and trustworthy photograph became a piece of artwork that could capture more than what the human eye deemed authentic. In the late 19th and early 20th century, many photographers began to challenge the common belief that photographs were created to document the world. They introduced artistic approaches to taking photographs, ones influenced by artistic movements such as cubism and surrealism. Instead of only clicking the shutter on what already existed in sight, photographers began to interve ne and manipulate the rawness of the images, forming pieces of the world into something of artistic expression, just as a potter molds clay into a figure of art. Photographs had always been thought out and planned, but now the decision-making that once occurred in the subconscious minds of photographers was intentional and premeditated. Pictorialism can be defined as an aesthetic movement in which the photographer somehow constructs a photograph or alters what would usually be taken straightShow MoreRelatedArt As A Common Subject Of Visual Art1631 Words   |  7 PagesHuman form for many years has been discussed and always been a common subject of visual art. The earliest known representations of the human body come from Europe and date to between 25,000 and 12,000 years ago. 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A Proposal for the Kellogg’s Company

Question: Write a proposal on the prospects of introducing a new healthy on the go cereal product to the market. Answer: Introduction In this article, a proposal will be given for the Kelloggs company. Kelloggs is a well-known brand in cereal category. It is situated in Michigan, United States. It is currently running for 110 years. It has various cereal and convenience food products. It includes crackers, cereal bars, toaster pastries, fruit flavored and vegetarian foods. The brand has several iconic products like Corn Flakes, Froot Loops, Honey Loops, Tarts, Nutri-Grain and Choco Flakes. They market their products in various ways. It has made a name for itself. The design of the logo was made in such a way that it could make the customers aware of the product. The logo makes sure that the logo can attract the customers directly. It font they use is quite different from others. Kelloggs markets their products as a premier food supplement for kids and adults. Kelloggs has high fructose content in their products. They are the first brand who introduced prizes and gifts in their cereal box (Aronczyk 2013). Figure 1: Kelloggs cereal products The emergence of cereal market was not long enough. As an employee of Kelloggs there is a duty to improvise the product on a regular basis. The product should have the proper quality. The breakfast has emerged as a family breakfast for the working people. Consumer awareness plays a key role in shaping the industry. Vitamin fortified, low fat, low calorie and healthy protein content are some of the advantages present in the cereal meals. Kelloggs also contains dehydrated dry fruits rich in food value.Kelloggs hold a market share of 40 percent in US market for the breakfast food industry. They have grown their market capital to $4.35 billion. The average household purchases at least four packets of breakfast cereals for the family (Begum 2015). US consume more than 20 billion bowls of Kelloggs cereal annually. Kelloggs operates in a fast growing industry of cereals. In smaller segment like hot cereals, it has garnered sales of $600 million. It has increased up to 20 percents over last few years. The branding is a smart way to build new products. Social media platforms and various promotional channels can make a product stronger. Cereal Company like Kelloggs is a multi cereal brand and it has its loyal customers worldwide (Stanciu 2013). The new product of them should be special enough to give stiff competition to the existing products of them and the other products of different cereal companies. Interactive web tools like video, applications, games and photos also help to engage customers to a new product. It can increase the loyalty of the consumers for a certain brand. Therefore, branding is immensely important for any new product to enter.Figure 3: US Cereal market share Literature Review Social Networking-An Influencer of Brand Promotion has been taken as the literature for review. The article has talked about the brand promotion and their influence up on any brand. The article has also opened up about several social networking sites and their impact on the business. The discussion focuses on the branding and marketing strategy of Kelloggs on cereal market. Creativity is a popular keyword in todays business planning and economic geography. Creative economy is a concept that consists of socio-economic activities trading with the knowledge, information and creativity. The governing body around the entire world is raising the concentration upon the generation of jobs, cultural and wealth in the economy. The unifying fact that makes the creativity aspect translating to the economic value, the intellectual property resource is the key concept. Studies say that UK is the biggest hub, which is full of the resources. There are several barriers for developing innovation to fi nd a solution to the problem. The imperative of the study is focused mainly due to the human dimension and in particular the support of the leaders. The study has described the necessities to change and improve working methods. The measures of all constructs are the result of the perception of the surveyed report. It is recommended that to reach a larger number of people the operation would need to explore into different sectors (Kapferer 2012). The market mechanism has to protect innovation and creative contents in the economy. The economic creativity is included managing multiple words by coping with limited income, limited social safety. Effective policy guidance and developing capacity building equipments are required to support convert local talent into crucial mechanism for creative industry and able to augment the sustainable employment; growth of the economy. It plays a crucial role in forming the development strategies, as growth in this industry is resulting into reduction in unemployment rate. The products of the creative industry require new ideas; creation; production and distribution. The micro or small industries are noticeable at the top of the supply chain, i.e. at the stage of creation (Kapferer 2012). Innovation is an important process for the development of an organization. The companies invest in innovation and creativity. Due to emergence of the knowledge economy, frequent innovation has become priority of the creative industries. According to this paper, the creativity is of three types, individual creativity; group creativity and organizational creativity. However, it faced tough competition from local and international brand but these small and medium enterprises led the market through creativity in their innovation. However, the author has also claimed that it is not possible to win the market only through innovation; rather it also requires appropriate culture; leadership style; communication etc. At present, the world is moving from a production based economy to a knowledge based economy that is fueled by the ideas and innovation. This concept of knowledge economy gave rise to the concept of creative economy (Che 2014). There are varieties of ways in which creative industries are defined. There are numbers of countries like Britain; Australia; Scotland, which have implemented policies to promote their products. At present, the world is moving from a production based economy to a knowledge based economy that is fueled by the ideas and innovation. Some authors argued about the developed countries transited in to a knowledge economy. Specialists have agreed that the social networks are vital to the innovation process of any company. The regional networks are easily built by the brand than the large companies. Researcher has given an insight to this topic. They understood the role of this industry as a real source of employment and as a source of generating new creative ideas. Naylor stated that strong performers like Hong Kong and Taiwan significantly depended on the small enterprises (Aronczyk 2013). Converting innovative ideas into productive output requires huge technological resources and professional guidance, which are capital intensive. However, knowledge and innovation were needed to achieve future growth. Sustainable growth can be achieved by exploiting the environmental goals. The policies were undertaken in order to foster the competitiveness in the cereal industry. To develop this industry, training and infrastructures improved; investment increased in this sector. Strength: From the above analysis, it can be stated that positive approach of creativity can influence the economic development of the whole nation. The creative economy depends on creative approach of people of elite educational background. The approach of the study can influence the overall development of countries economy. Apart from making growth, it can also add to the total gross domestic product of a country. The impact of creativity can influence positive approach on youths. The successful individuals can attract them. Therefore, it can add to the future benefit of the country (Flick 2015). Weakness: However, managers often find it difficult to fulfill every ongoing requirement of the consumers. Traditional approaches to launch products have often been outdated within a modern sector of the competitive industry. Over dependence on creativity can harm the entire GDP of a country. A balanced approach of creativity and launching of new product is helpful for business development and economic built up (Wright and Davis 2014). Hypothesis: H0: Creativity and product development do not have any relations between them H1: Creativity and product development have relations between them Conclusion In short, from the above discussion it can be said that cereal food companies have significant role in the development of creative economy. The paper has reviewed several articles in order to reflect the idea of product development. It has been found that the innovation is the key tool for developing a new product. However, in has reviewed the performance of Small and Medium staple food companies over various countries. It has also developed ideas on the way in which the enterprises can affect the creativity of the market. It has been found that Kelloggs has significant role in developing the brand image. Research questions What are the focus areas for growing a new product? What effect can be made by a new product in the existing market? How much a new product can be connected to the mass? What is the knowledge required for developing a new item? How creativity and product development is related? What are various approaches can be used for introducing a new product? How a brand is created? How much it takes to adapt to the existing market for a new product. Objectives To study the efficiency of an organization To analyze the importance of social media for launching a new product To investigate the effectiveness of marketing and branding To analyze the importance of brand promotions To scale the target audience for a particular product To predict the viability of the market Research Methodology The selected research methodology and methods: The approach will be used through the qualitative method, along with quantitative method to analyze the problem. A systematic analysis is needed to clarify the content that is appropriate for the research along with an easy access. The analysis will be done to achieve the desired target and results. The qualitative method shall be utilized to identify the characteristics of the research. The methods will also discuss the nature and quality of variables, causes and trends. It will assist to address the problem or a particular phenomenon to illustrate data. The aim of the research will be to describe, analyze and evaluate the characteristics and dimensions of the phenomenon in a certain framework (Flick 2015). Data collection is needed to critically analyze the causes and factors those control the problem. Qualitative analysis always focuses on giving quality output. The main idea behind the research was to justify the answers by quality analysis. On the other hand, quantitative method is incorporated through primary data and secondary data analysis. These data were first filtered and then the best data are selected for analysis. Statistical packages are used for giving the result more dimension and truth. Formulas are used so that one can justify the results. The factorial analys is would help to draw a generalized conclusion. The research methodology in the proposed research will be based on searching available literature. It will include quantitative data and qualitative methods to conduct the required analysis of the subject. The recommendation to the status quo would be done accordingly (Wright and Davis 2014). Survey method: The survey is a method or technique to collect data and information on the subject issue. It can be taken by asking questions on a range of individuals or by a particular structure. It will look to the needed change and clarify the situation for initiating results. The recommendations would contribute to resolve the phenomenon (Sharma 2013). Interviews Questions concerning the problem related to be gathered through personal interviews, e-mails, phone calls and customer focus groups. The design of the questionnaire form will follow several following steps (Taylor 2015). The Formulated questions shall be clear, crisp and short Questions shall be related to the targeted subject. The interviewer would need to ask the questions sequentially. Questions should reveal the sincerity of the answer. The questionnaire form should be verified by supervisors Questions should be free flowing. Testing part and sample part adjustments should be done if needed. The collected data that shall be displayed analyzed and interpreted by the obtained results. In case some of the forms were not filled or did not meet the research objectives should not be taken into consideration. The research shall include main objectives, statement of the relative importance, and descriptive statement about the vocabulary. Vocabulary will be subject to the conducted research. They together with the nature of the data that is collected will be needed. The style used in the assembly, the time to complete the survey shall be as per the purposed timetable (Pratt and Hutton 2013). The detailed results need to include the initiatives and recommendations. These recommendations should base on key findings. The research shall apply the qualitative method to investigate the present situation. The research should always explore creative industries to generalize the findings. These findings need to find the potential growth, strength, development strategy and generate ideas for improving the quality of the result. The qualitative methodology shall be applied to illustrate the statistical contents. It will help to generate the findings. It would help to contribute in building the qualitative analysis over the assembled quantitative data (Ng Lingard and Kennedy 2013). The research was done through one on one interview method. Equal importance was given to each questions and time limit was mentioned. The interviewer gave ample opportunities to the people to speak about what they think (Appleton 2015). Limitation of the research The research could face some obstacles in collecting the required data. It is because some terminologies could be unknown. It should be translated to match the official authoritys language. Moreover, lack of official statistics related to the economic sectors in the state. Nevertheless, due to some diligence to represent a transparent understanding of the phenomenon it will be stated. The outcome will be reflected in the proposed research. Analysis From the given literature, some analysis can be taken. The analysis can be a window for others to marketers to only to present products but to the customers also. The benefits from the above literature are, It can be a cost effective method to campaign through twitter and facebook. By doing so, the brand can cater to a larger audience. The world is now a global market place. Social media has been a platform where the brand can put their newly launched product to display to everyone. The involvement of media can regulate the segmentation clearly. The brand can take their newly launched product to the people they want to target. Various media types and communication systems should make a community. Making a community can give the brand a stronghold and they justify their product to others The sizable amount and volume of social circle and media nowadays has given an upright helping hand to the brands The brand should update their products and they should always make their customers feel that they are continuously with them. Togetherness often helps to bridge the gap. Conclusion The study of the subject has given a perfect insight on how to launch a new cereal to the market. The product should try to influence the customer in such a way that the customer can understand what the product is telling. The features and specialties should be there. The customers try to find the nutrition level in the cereal so, the new product should be specific about the nutritional contents in it. Effective policy guidance and developing capacity building equipments are required to support convert local talent into crucial mechanism for creative industry and able to augment the sustainable employment; growth of the economy. It plays a crucial role in forming the development strategies, as growth in this industry is resulting into reduction in unemployment rate. The products of the creative industry require new ideas; creation; production and distribution. The distribution channel needs to be smart enough to enter any possible market place to sell the product. Product ornamentati on should be specific and detailed. In this way, the new product can be categorized. References Appleton, K.M., 2015. Greater fruit selection following an appearance-based compared with a health-based health promotion poster.Journal of Public Health, p.fdv147. Aronczyk, M., 2013.Branding the nation: The global business of national identity. Oxford University Press. Begum, V., 2015. Effects of Kellogg's Nutritional Label on Consumer Buying Behaviour in Dubai, UAE.Procedia-Social and Behavioral Sciences,211, pp.1195-1202. Billig, S.H. and Waterman, A.S. eds., 2014.Studying service-learning: Innovations in education research methodology. Routledge. Brennan, I., 2015. Brand Placement in Novels and Competitor Recall: The Robustness of the Part-List Cueing Effect.Academy of Marketing Studies Journal,19(3), p.63. Chabowski, B.R., Samiee, S. and Hult, G.T.M., 2013. A bibliometric analysis of the global branding literature and a research agenda.Journal of International Business Studies,44(6), pp.622-634. Che, D., 2014. What happened to Tony the Tiger?: The rise and fall of Kellogg's Cereal City USA.CAUTHE 2014: Tourism and Hospitality in the Contemporary World: Trends, Changes and Complexity, p.780. Empen, J., Loy, J.P. and Weiss, C., 2015. Price promotions and brand loyalty: Empirical evidence for the German ready-to-eat cereal market.European Journal of Marketing,49(5/6), pp.736-759. Flick, U., 2015.Introducing research methodology: A beginner's guide to doing a research project. Sage. Gast, D.L. and Ledford, J.R., 2014.Single case research methodology: Applications in special education and behavioral sciences. Routledge. Heckler, S.E., Keller, K.L., Houston, M.J. and Avery, J., 2014. Building brand knowledge structures: Elaboration and interference effects on the processing of sequentially advertised brand benefit claims.Journal of Marketing Communications,20(3), pp.176-196. Kapferer, J.N., 2012.The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers. Klimentov, S.B., 2015. Another version of Kelloggs theorem.Complex Variables and Elliptic Equations,60(12), pp.1647-1657. Koga, C.C., Lee, S.Y. and Lee, Y., 2016. Consumer Acceptance of Bars and Gummies with Unencapsulated and Encapsulated Resveratrol.Journal of Food Science,81(5), pp.S1222-S1229. Leverenz, J.W., 2012. Corn Flakes Aren't Just for Kellogg's: A Look at Corn Stover and Its Effect on Leasing in the Landlord-Tenant Farmer Relationship.Drake J. Agric. L.,17, p.511. Mackey, A. and Gass, S.M., 2015.Second language research: Methodology and design. Routledge. Panneerselvam, R., 2014.Research methodology. PHI Learning Pvt. Ltd.. Pettifor, A., MacPhail, C., Anderson, A.D. and Maman, S., 2012. If I buy the Kellogg's then he should [buy] the milk: young women's perspectives on relationship dynamics, gender power and HIV risk in Johannesburg, South Africa.Culture, health sexuality,14(5), pp.477-490. Picard, R.G. ed., 2014.Media product portfolios: Issues in management of multiple products and services. Routledge. Stanciu, C., 2013. An Indian woman of many hats: Laura Cornelius Kellogg's embattled search for an indigenous voice.Studies in American Indian Literatures,25(2), pp.87-115. Supriya, N., Vasudha, T.J. and Yadav, P.J., 2014. Social Networking-An Influencer of Brand Promotion.International Journal of Innovative Research and Development,3(12). Tam, K.H., Liu, T., Song, S., Huang, R. and Li, Q., 2013. Group G. Theng So, J., Grant Parsons, A. and Yap, S.F., 2013. Corporate branding, emotional attachment and brand loyalty: the case of luxury fashion branding.Journal of Fashion Marketing and Management: An International Journal,17(4), pp.403-423. Vinoy, S., Normand, S., Meynier, A., Sothier, M., Louche-Pelissier, C., Peyrat, J., Maitrepierre, C., Nazare, J.A., Brand-Miller, J. and Laville, M., 2013. Cereal processing influences postprandial glucose metabolism as well as the GI effect.Journal of the American College of Nutrition,32(2), pp.79-91.

Prinsip Dan Amalan Pemasaran free essay sample

Choose a new business for your organization which produce or sell a product or service in the market. You are required to prepare a report and present the content from time to time within the current semester. REQUIREMENTS 1. This is project consisting not more than five (5) members. 2. In order to avoid duplication of product/service chosen, students are required to consult your lecturer and register the topic using the form provided by the lecturer before proceeding on the project. . The report should meet the following guideline: i) The report must be typewritten in Arial, 1. 5 spacing with a font 11. ii) The size of paper is A4 and white in color. iii) The page of should be more than 10 pages. iv) Students are free to choose the materials and color for front page cover but must be in presentable format with: * Course Code and Name * Semester * Title of Assignment * Name of Group Members with ID No. We will write a custom essay sample on Prinsip Dan Amalan Pemasaran or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page * Name of Lecturer * Date of Submission. v) The content of the report MUST includes: * Table of contents Introduction and summary of business background * Market Analysis: Market Growth, Market Needs and Market Trends of the business industry. * SWOT Analysis * Marketing Strategies: Marketing Objectives, Segmentation, Target Market, Positioning * Marketing Programs: Product Offerings, Pricing Strategies, Distributional Strategies Placing, Promotional Strategies * Conclusion (future business advancement) * References/Bibliography (with proper format and have to be more than five (5) of references/bibliography. * Appendices (if any) * Page number need to be included. . The date of submission is by first day of 14th week of the academic calendar current semester. Failure to submit on the deadline, it may lead to your failure in this subject. 5. The project paper constitutes of 20% of the overall assessments. 6. Team members are advised to elect a project leader and give full co-operation and commitment in achieving good grades. Additional effort or creativity element also will be taken in the evaluation. 7. If students encounter any problem or need advice, please do not hesitate to consult your lecturer.