Defining Marketing Paper - 1008 Words

Marketing Paper Marketing an important part of the business organization, it is more than promoting and selling a product. Marketing is satisfying the changing needs of the customer. The very successful businessman Bill Gates can best sum this up when he said, Your most unhappy customers are your greatest source of learning . The purpose of this paper is to define marketing from at least two different sources, based on these definitions explain the importance of marketing in organizational success. Also, provide at least three examples from the business world of the importance of marketing to the organizational success. According too the American Marketing Association marketing is defined as: An organizational function and a set of†¦show more content†¦As one can see, the modern day definitions of marketing encompass more than promoting and selling a product. They could be compared with the four Ps (product, place, promotion and price), which are normally used to describe the process of marketing. However, the concepts of marketing, production, product, selling, and society marketing give another view into the difficult and never ending process of marketing. Modern marketing includes increased social responsibility and environmental awareness, which may include tackling the problems of pollution and the exposure of non-renewable resources. Modern day businesses are under pressure to adopt this marketing approach, in order to become more socially responsible. This approach not only focuses on fulfilling the customers want-satisfaction, but also satisfying society. An example of the integration of information technology into the market place is that more and more, new technology appears to be focusing on the addition of value. On an individual level, for example, the marketer may use the technology to make himself more accessible to the consumer thus adding to his service levels. A company may realize added value by investing in expensive multimedia kiosks, which introduce the subject of interactive marketing. AnotherShow MoreRelatedDefining Marketing Paper1010 Words   |  5 PagesRunning head: DEFINING MARKETING PAPER Defining Marketing Paper Bonnie Garcia University of Phoenix Marketing is an important part of the business organization; it is more than just promoting and selling a product. Marketing is gratifying the changing needs of the customer. This can be best summed up by the very successful businessman Bill Gates when he quoted, Your most unhappy customers are your greatest source of learning . The purpose of this paper is to defineRead MoreDefining Marketing Paper837 Words   |  4 PagesMarketing Marketing is in a part of everyone’s daily lives. We see it the moment we turn on the television, when we go to the grocery store, and even at our jobs. When I think about marketing, I think about all of my favorite restaurants, places to go, favorite clothing brands, and shoes. All of my favorite things come to mind when we discuss the concept of marketing. When I think about marketing, I think of all of the companies that produce my favorite things. Marketing campaigns are those peopleRead MoreMkt 421 Defining Marketing936 Words   |  4 PagesDefining Marketing Paper Marketing 421 Defining Marketing Paper To answer the premise of the paper, ‘Defining Marketing’ a definition of marketing is a proper beginning for consideration. My personal definition of marketing is the concept or premise of a function in which products, goods or services are transferred to a consumer or client by a producer or seller. Other definitions exist to describe marketing aside from the prior definition. Marketing has been described as, â€Å"ARead MoreDefining Marketing805 Words   |  4 PagesDefining Marketing Colleen P. Dalton MKT/421 November 26, 2012 Stephanie Burns Defining Marketing The purpose of this paper is to define the term â€Å"marketing†, explain the importance of marketing in organizational success, and provide examples from the business world to support the explanation of its importance. Upon completion of this paper it should be understood what Marketing means and its importance in today’s society. Marketing There are many definitions of the term â€Å"marketing†Read MoreMarketing Defined754 Words   |  4 PagesMarketing Defined Introduction There are many definitions for Marketing. Marketing is based on an organizations need to promote their goods and/or services. After research of the definition of marketing one will find that marketing must be defined and look at individually, not as a whole. Marketing Most people think that marketing is only about the advertising and/or personal selling of goods and services. Advertising and selling, however, are just two of the many marketing activities. InRead MoreDefining Marketing802 Words   |  4 PagesDefining Marketing Deby Chan MKT 421 – Marketing Norbert Gray Jr. July 3, 2011 Defining Marketing There has been much misconception about what marketing really it only about commercials on the television or billboards that dot the highways, advertisements in the paper or salesman attempting to sell you their products. Many believe that this is marketing but marketing is much more complex than the advertising and the selling of goods and services. In fact, the above mentioned elements onlyRead MoreBalance Scorecard Assignment Essay1493 Words   |  6 Pagesscorecard is made up of four perspectives; financial, customer, learning and growing, and internal process. This paper will define each of the four perspectives objectives, performance measures, targets, and initiatives. The paper will also show how the perspectives relate to Scents Things vision, mission, values, and SWOTT analysis. Financial Perspective The main goal when defining the financial perspective was to answer the following question â€Å"If we succeed, how will we look to our stakeholders†Read MoreAleve981 Words   |  4 PagesSTORY An In-Depth Look at Marketing Success Introduction—Taking a Different Approach THE ALEVE â€Å"arthritis pain relief† SUCCESS STORY [Year] 2009 The Aleve success story marked a significant shift in the general analgesic market. Prior to Bayer Pharmaceutical’s introduction of Aleve and its identification with arthritis relief, the pervasive assumption had been that broad pain-relief positioning was necessary for attracting and maintaining customers. This white paper outlines the five keyRead MoreMkt 412 Week 1 Individual Assignment756 Words   |  4 PagesDefining Marketing MKT 421 April 10, 2011 Defining Marketing Marketing is managing profitable customer relationship (Armstrong and Kotler, 2009). Marketing helps companies all over the world attract and maintain interest to their products or services. The twofold goal of Marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction (Armstrong and Kotler, 2009). Marketing involves advertisement throughRead MoreUse S. M. A. R. T Goal Setting For Laundry Business Analysis786 Words   |  4 PagesNews Paper Article Use S.M.A.R.T Goal Setting for Laundry Business Growth This intriguing article referenced the Linen Management industry and particular objective that an organization must consider for development. At the point when a company acquires the extraordinary traits of S.M.A.R.T goal, they can gauge, track and measure progress concentrating attention on work designs and a sense of duty regarding the execution of target. Notwithstanding, due to the significant and reasonable standard